Personal values motivate and invigorate firms’ missions and visions. I have observed spiritual, artistic, and justice-oriented values that led to degrees of commercial success. This piece does not quantify commercial success. Rather, it qualifies the values behind the process, drive, and ambition that are projected into the business realm. Personal values can be an inventive […]
September 27, 2012
I’m a Digital Brand Ambassador at ReadyU, a platform that encompasses a number of Procter & Gamble brands that speak to the college lifestyle. To college students, ReadyU is a resource that provides content, experiences, and solutions needed to look and feel good, excel socially, get a job, and save money. Fordham University is part of a network of 100 […]
July 16, 2012
Herman Hesse’s Siddhartha poeticizes the truth-seeking endeavors of a protagonist who overthrows convention and becomes more religious. Ultimately, Siddhartha abandons Brahmin, ascetic, and materialistic pursuits. Siddhartha’s eventual enlightenment, by crystalizing his conversion journey, mirrors Hesse’s Western perspective – which revels in the vital role of individualism in achieving religious fulfillment. Siddhartha expresses that regardless of […]
January 8, 2012
Two sorts of tea renew positive energy. This observation of mine was born in room 456 of Faber Hall, office of Assistant Professor Dongli Zhang. Dr. Zhang gracefully granted an interview session despite it being the end of her day, notably a Friday. Her desk hosted two brands of tea; Green tea and Black tea […]
January 8, 2012
The increasing sustainability concerns and social responsibility emphasis by large companies will demand that Tiffany and Co. gear their operations accordingly. Looking to Tiffany and Co.’s past is revealing of the methods that will be effective in the future. Simply put, the changes in operation will come in the form of: wait, create, and take. […]
January 8, 2012
Though Starbucks has employee benefits such as 401k options and healthcare, it only ranks as the 98th best work place (Forbes 2010). Starbucks should recognize the importance of providing incentives to its employees. Most of our nation’s workers are actively disengaged, costing the economy upwards of $350 billion a year in loss of productivity (Gallup […]
January 8, 2012
With recession and instability still shifting the groundwork of the world’s economies, Starbucks must yield to the driving force of both entrepreneurship and intrapreneurship to push it ahead of its competitors. The rise of the current economy out of the recession and the expansionary process will occur in correlation to the flourishing of objective oriented […]
January 8, 2012
Primarily, Starbucks is a company which seeks to build upon its status as an international company while preserving its grandeur. Starbucks wants to increase its coffee sales, not necessarily by bringing a customer to Starbucks more frequently, but just by bringing in more of the target demographic and by increasing the quantity demanded at every […]
January 8, 2012
Google has been known to possess a competitive edge, or a comparative advantage as a search engine. This is because Google has designed and built their own infrastructure, such as computers and search engines (Vise, 36). It has also mastered space conservation by employing new methods of arrangement such as stacking computers. Still, space and […]
January 5, 2012
Starbucks has been known to sell experience, atmosphere and culture. It creates exclusiveness with language: Tall, Grande, and Venti. It brings eventfulness to a coffee-community. As Starbucks sells “gourmet” and ambiance, its consumers are essentially renting space. Sometimes Starbucks capitalizes on “quick coffee”, keeping to their disposable cups and vibes of productivity and providing free […]
November 15, 2012
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